Gen Y : Marketing to Millennials in the Energy Industry

The Great Crew Change is altering employee communications and our customers are retiring too! 

On November 21st the AMA's Energy SIG will invite you to ask "Y"

"Y" should my marketing programs be altered to speak to the latest generation of customers, employees and decision makers? 

"Y" should I leverage the values and communications styles of my Millennial employees to spread our marketing message?  (Y are they exceptionally good at spreading information?)

"Y" should talent recruiting techniques cross over into new customer recruitment?

Our Panelists:

W. Bruce Bullock Director, Maguire Energy Institute, SMU                       

Andrea Fabbri, COO, EcoAllig                                                                          

Dean Martin, Senior Manager, Human Capital, Ernst & Young LLP                     

Surya Rajan, Author of SPE Study on Gen Y in the Oilfield, Marathon Oil

Join us on November 21st as we explore marketing practices that resonate with the most marketed-to generation in history.

7:30 AM Registration and Breakfast                                                        

8:00 AM-10:30 AM Program

Hess Club

5430 Westheimer Road

Houston, TX 77056

www.hessclub.com

1-877-661-4377

Register TODAY at http://www.regonline.com/energygen      

Advance Registration AMA Members: $25 Non-Members: $45 

Paying at the Event AMA Members: $35  Non-Members: $55                          

Students: $20 (student ID required) Please note: Walk ins cannot be assured of seating